Welcome to Day 5 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
One of the most important pages on your freelance website is the about page. When a potential client lands on your site they are likely going to head straight there to find out about you and what you do. This is your chance to introduce yourself and convince every visitor to your website that they should hire you, stat.
Your about page is your chance to introduce yourself to your readers and potential clients. Use the page to tell your story and don’t be shy to inject your personality. I don’t mean that you should recount your life story, but definitely include the important parts relative to your freelancing career. Don’t forget that your personality is what sets you apart. There may be a sea of freelancers with similar credentials to you, but your personality and your passion for your business will make you stand out in a potential client’s mind.
An important part of introducing yourself is including a photo. As freelancers we don’t have a lot of face-to-face interaction with clients, but a photo will at least put a face to your name and make you more memorable. A photo is also going to instil a bit of trust and prove that you are a real person – a seriously important factor when you are hiring someone to help you run your business.
SHARE YOUR WORK
Your about page should not be confused with your portfolio, but it should serve to demonstrate your professional abilities and experiences. You don’t need to recreate your resume, but including a few key points from your professional journey will help your potential clients to understand where you’ve been and what you know. If you do feel that your actual resume is the best way to portray this, attach it as a PDF.
The key thing to convey about your work to a potential client is how you can solve their problems. This can be done through sharing stories, answering questions, and including a few testimonials from past clients or bosses. You might even consider including a section that explains who your work is for, outlining exactly how you can help them.
WRITING YOUR ABOUT PAGE
Writing about yourself and your accomplishments can be one of the hardest topics to write on. A lot of people have a hard time touting their achievements and selling themselves. To write a good about page, you just need to get over it. Seriously. So grab a pen and paper or a Google doc and start by going through these questions:
- What are your credentials?
- What are your strengths as a freelancer? As a marketer/designer/whatever you do?
- What are 3 of your biggest personal accomplishments?
- What are 3 of your biggest professional accomplishments (freelance or otherwise)?
- What would your friends and family say are your 3 best traits?
- If you were speed dating right now, what are the 3 most interesting things about yourself that you would share?
- What professional experiences are most relevant to your current career path?
Hopefully you now have a list of experiences and traits that make you unique. And hopefully you are feeling pretty good about yourself and all that you’ve done, too. Now take those points and start writing a draft of your about page. It may take a few drafts until you feel solid about it, and that’s ok. An about page is an ever evolving work in progress and should be updated often. Keep at it.
Most of all make sure your about page inspires trust and confidence in you and your work. If you can create a connection with a potential client from this page, you may be moved to the top of the pile of candidates for their next gig.