Visual content is more important than ever if you want to attract attention on social media. Facebook’s constant algorithm changes favour images more and more, making it almost essential to include a photo of some kind to appear in the newsfeed. Twitter has gotten on board as well by giving photos more real estate on the site. With the latest updates it is now much easier to stand out from the crowd by including photos in your tweets. And I don’t think I even need to mention the importance of visual content on Instagram and Pinterest.
With all of the emphasis on images these days you may be having a hard time coming up with photos to post. Just like in blog copy, there are plenty of options to spice up your visual engagement (and I don’t mean another post of the tacos you had for lunch). Here are a few ideas to tailor to your brand:
Product Photos: The old standby. The obvious choice. The ‘why is she even telling me this?’. I know. You’re already posting photos of your products (right?). Good. Keep doing that. Your fans like your products! Now don’t be afraid to get creative with it. Use interesting filters or crops on your images. Show your products in action. Incorporate special events. And always showcase what’s new.
Behind the Scenes Shots: You’re working on new stuff, right? Share it! Your fans love to see what you’re up to and what they can expect from you. And you might think your office is pretty boring to the rest of us, but a sneak peak into what your team does all day can actually be exciting. Bonus if you can give fans something they won’t see anywhere else.
Graphics & Announcements: Not all of your images have to be photos! Create graphic images for announcements, tips, promotions, contests, anything! You can do this by adding text to your photos with an app like Over, or simply add text on a blank background. It’s a good idea to stick to your brand’s fonts and colours for consistency.