Welcome to Day 22 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
It’s all about who you know!
This old adage can be especially true for freelancers and entrepreneurs going out on their own. When you’re first starting out, and even after you’ve been at it for a while, the people you know can be instrumental in the growth of your business. Your personal connections can help you find work and promote your services, even if they know almost nothing about what you do.
You might not think that anyone in your Facebook contacts is likely to hire you, but you might be surprised! There are several scenarios where your connections can help you:
- They have recently become entrepreneurs – ok maybe you’re thinking there is no way your old college drinking buddies are starting successful businesses right now, but, umm… you are! So maybe they are too? Everyone and their uncle has read a book like Four Hour Work Week and they want to get some of that internet money. There are thousands of online businesses popping up, and maybe you have a connection to one of them that could turn into a contract.
- They know people who know people – again, everyone and their uncle. One of your personal connections is at least likely to know a business owner that could potentially use your services somewhere down the road.
- They’re just supportive – so maybe not all of your connections will lead to paid gigs. That’s ok. Some of your pals and family will just be stoked to see that you’re building a business and following your dreams. Their encouraging comments will help you to keep going when times are tough.
Story time – I recently shared an interview I did with the Blog Loft on my Facebook wall. I felt like a total cheeseball sharing it because I don’t talk much about my career on my personal Facebook account, and I didn’t want to seem like I was bragging. I got so many supportive comments and messages from people congratulating me on my successes. It was very reassuring and completely delightful. And bonus – now all of those people know about The Freelance Hustle and the Blog Loft should they decide to explore freelancing or blogging further.
The moral of the story is don’t be afraid to share some of your work or blog posts with your network on your personal social media sites. People will be excited to see what you’re up to and will hopefully share some of your news with their networks, too.
Have you had any success sharing your freelance business with your personal network?