Welcome to Day 29 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
I’m going to go ahead and assume that you are already on Pinterest and that you’ve made at least three amazing recipes from your ‘Brunch’ board (cherry vanilla pancakes FTW!). But Pinterest is great for more than just feeding your pancake/donut/cute boots/quote obsession. It’s actually really great for marketing your business, and here’s why:
- Pinterest has become a top traffic driver in its relatively short existence
- it allows you to create a visual representation of your brand or products
- it exposes your site and work to a new audience
- Pinterest is a great opportunity to build relationships with influencers and like-minded people
People are not only searching Pinterest for DIY ideas anymore. The network presents a great opportunity to share your work with other creative entrepreneurs like yourself. Someone could be repinning your latest blog post right now with their audience of your perfect clients.
How To Get Set Up As A Freelancer On Pinterest
- Get a business account – If you do not already have a business account you can switch your personal account over in settings. This will give you a few more options and better analytics of your account.
- Create boards – you should create between 10 and 20 boards that are relevant to your brand and your interests. It’s ok to keep your boards that have nothing to do with your business, like your recipes and dream home boards. You can share your personal style on Pinterest without diluting your business brand.
- Follow people – look for influencers or peers in your niche to follow. Seek out your ideal clients as well, and start following them. You can follow as many people as you like, just make sure you get some people that will be sharing relevant content.
- Re-pin – once you’ve found some great people to follow, look through their pins and re-pin a few to your boards. It is hugely important in Pinterest, as with all social media, to share content from other sites with your own content sprinkled in.
- Pin from your site – Whether you’ve created a board just for your site, or you add your blogs and articles to category boards, is up to you. Each time you create a new post or product on your website, pin it! This will give your followers a chance to find your great content.
- Use keywords – keep a few keywords in mind when you are pinning. You can write the keywords in the pin description, in your board names, with hashtags, in your about section, and in your links. The more you are using your keywords, the better chance you have of being found by your people.
- Get your website Pinterest ready – In your account settings section you can find instructions to add Pin-It buttons to the images on your site and setup analytics. This way anyone browsing your site can easily pin your content to their boards, and you’ll have a clear understanding of what is being pinned from your website.
It is very easy to transition from a personal Pinterest user, to a pro business Pinterest user! Start interacting with people who share pins relevant to your niche and you’ll be building relationships and boosting traffic while hunting for your next cupcake recipe!
How do you use Pinterest for your business? Share your page and tips in the comments below.