Creating Designs For Your Freelance Business With Canva Pro

Who doesn’t want to earn more money? Whether you’re a full-time freelancer or just looking for work on the side, you want to fill your wallet with some extra padding. 

You’re looking for ways to set yourself apart from the competition – in the online world, that comes down to the design of your website, social media posts, and branding. 

But if you aren’t a designer, then you might find it challenging to give your posts the creative edge that they need. 

One easy-to-use application was built just for people like you: Canva Pro. To help you market your freelance business, we’re going to share insider tips about how Canva Pro can help your business:

First, let’s delve into what this software is. Canva helps freelancers build a business that stands out using graphic design tools, templates, and access to millions of photos. It’s particularly useful for freelancers who rely on media marketing to get clients and impress their existing ones. 

Why is Canva Pro ideal for freelancers?

One of the best parts about Canva Pro is that you don’t need training in graphic design to use it. This is not Photoshop, with rows of strange tools and ambiguous descriptions. 

Canva Pro is made for people who want to make their posts look like designers created them. Even if you’re just starting as a freelancer, your brand will look far from amateur with the help of this tool. 

How does Canva Pro help you?

• It’s designed to be user friendly so that you won’t waste time fussing over details (unless that’s your thing, in which case, you’ll get lost in their library of 3000+ fonts).
• You can create a brand kit so that your colors remain consistent across your platforms. 
• Is your post missing that *perfect* image? Canva Pro has millions of photos, icons, and graphic elements available, so you’re sure to find what you’re looking for.
• It offers a 30-day free trial of the pro service to let creatives get familiar with the software before paying the monthly or annual fee. 

Now that you understand what the software has to offer, we’re going to get into how you can utilize it for your freelancing needs.

Determine what you want to design. 

When you begin a new Canva project, you’ll see hundreds of templates you can use. These allow you to create posters, thumbnails, Instagram posts, infographics, resumes, and more. 

Start by deciding what Canva Pro can do to help your freelance business. Are you sending cold pitches via emails to potential clients? Include a banner at the top or bottom of the email to grab their attention. Or, add a business logo that you designed with the photos in the Canva Pro library. 

When you start your first design, Canva will offer a list of categories so that you can find exactly what you’re looking for. Use the search feature on their template directory to simplify this process. 

Make animated GIFs

Consumers see an endless stream of photos and text each day as they scroll through their phones. If you include an animated GIF on your freelancing website, it’ll practically jump through their screens. Animations can add the flair your brand needs to catch the eye of a potential client. 

Create a brand color scheme

A consistent palette of colors is aesthetically pleasing to all. On visually-based platforms like Instagram, outliers stick out like a sore thumb. Your freelancing services will appear more professional when your brand is consistent across Twitter, Facebook, and LinkedIn. The brand kit keeps your business fonts and logos cohesive; you can save your color scheme to use again for future designs. 

Publish your designs on social media

If you dread making posts about your business, then you’ll fall in love when you see what Canva Pro can do. There are templates designed specifically for social media sites, which take the mundane work out of this task. Change the colors, add your images, and write your caption – your post is ready to go in no time. 

Once you’re done designing, exporting it to these platforms is just a few clicks away; this tool makes it easy to upload your designs to Facebook, Instagram, and Twitter. You can even schedule posts to go live at a specific time. Having a presence on social media sites can get you more freelance gigs, so try to stay active. 

Make money with your Canva designs

Find websites where you can market your freelance services

Sites like Fiverr let sellers create a profile to advertise their services, be it writing, editing, or music. Stand out from the rows of other freelancers by designing your thumbnail with Canva Pro. Does your design not fit the dimensions of the website? No problem; use the Magic Resize tool to adjust the image to fit the website’s specifications. 

And there you have it: all the tips you need to make your freelance business more successful with Canva Pro! 

The main advantage of this tool is how simple it is to use. If you’ve ever tried your hand at Photoshop, you may have been quickly discouraged by how much knowledge and training is required to get the hang of it. As a freelancer, that time could be spent getting more gigs. Many creatives consider this tool a must-have for their business; if you aren’t sold on it yet, give the free trial a shot. 

Authors bio