Welcome to Day 7 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
Besides your about page and your portfolio, there is one more page your website needs to sell your services – your Work With Me page. Sometimes called a Hire Me page, this page is going to give potential clients the goods on what it’s like to work with you. This page is your moneymaker, so let’s spend some time on it and get those gigs rolling in.
Your Services and Packages
This one seems a little obvious, but I’ll say it anyway. Don’t make the mistake of duplicating your About Me page with a Hire Me button. Come up with a list of the services you offer and include them here.
If you offer packages for your services, present those as well. An effective way to lay out multiple packages is in table form so that clients can compare what they are getting at each level. The table format can also be a great way to up-sell on your more expensive packages by including a “Best Seller” or “Most Popular” package (check out this example from Social Media Fuze).
If you have created any resources such as e-books, guides, online courses, or programs, add those here, too. A browsing potential client may not be ready to hire you quite yet, but maybe they’re willing to spend $29 on that e-book you wrote. And once they have their minds totally blown by your brilliance, they’ll be coming back for more.
What Can They Expect
A client wants to know how the experience of working with you is going to go. Will there be weekly working meetings? Will the communication happen mostly through email or Skype? Will they have much homework to do to get you ready for the task? Lay it all out for them and set the expectation so there are no (or very few, at least) surprises. On my Work With Me page I explain the process the client and I will go through and how much work they need to put into it.
Not only do you want to layout the experience for the client, but you also need to clearly demonstrate the benefits to win them over. Are you going to manage my twitter account, or are you going to increase my twitter following and engage with people to increase my leads? A potential client is much more likely to hire the freelancer that explains how they will not only do the work, but actually improve their business.
Keep your ideal clients and their pain points in mind when you’re writing your freelance Work With Me page so that you can clearly articulate your value to the people that need you most.
Make It As Easy As Possible
Now that you’ve totally convinced a reader that you are the answer to their prayers and they absolutely must hire you, make it really REALLY easy for them to do so.
- Include a clickable button or link to a contact form that the client can fill out.
- Use a button name like ‘Get Started’ ‘Order Now’ ‘Book Now’ or whatever makes sense for what you’re selling.
- Keep your contact forms relatively simple and only get the info you absolutely need – name, contact info, services they’re interested in – so that they don’t get overwhelmed and abandon ship.
- Use a shopping cart plugin or PayPal checkout for pay-up-front items like e-books and courses
Remember that this page is your bread & butter. Use clear language to sell your services and expertise and make it easy for people to contact you. Spend some time researching other Work With Me pages and decide what is going to appeal most to your ideal clients.