Welcome to Day 9 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
You may think that growing an email list is only a priority for online stores or businesses with physical products to sell, but having an email list can help every business owner and, yes, that includes freelancers!
Email might seem like a relic of the past but people still spend 28% of their day with their inbox. Emails also tend to convert 5x higher than social media. So basically, email is still relevant! And it is a marketing tool you should not ignore.
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Here are a few things you can do with your email list:
- share your blog content and drive traffic to your website
- offer tips or insights to assert yourself as an expert
- send out special offers or promotions when work is slow
- announce new programs, e-books, or courses that you may offer one day
- get referrals, build your network, and find work
- stay top of mind as a go-to freelancer in your field
Building your email list will help your business to grow for years to come.
How to setup your email list
Good news! Starting your mailing list is easy!
- Sign up for an email marketing service such as MailChimp, AWeber, or Constant Contact.
- Create a list for your contacts
- If needed, add the required plugin to your site so you can easily embed forms
- Add signup forms to your sidebars, blog footers, and about page
You’re done! Now start sending out targeted, helpful emails at least once a month to your loyal fans.
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