Welcome to Day 10 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
If you’ve been wondering if you need to start a blog or not to have a successful freelance business, the answer is yes. Yes, you do.
And maybe you’re like “but Kayli, I’m not trying to be a freelance blogger so why do I need to blog?” Well, my friend, this is why:
- To help you get found in search – to win at Google and appear in search results websites need to be putting out frequent quality content related to those search terms. If you’re a freelance photographer in Toronto, for example, and you publish blog posts about photography in Toronto, you’ll start to show up in Google for those search terms. Each new blog post is also a new indexed page, which is a cue to Google to show your site some love because it is an active (and awesome) site.
- To help you get found on social – when you have a blog you have more original content to share on your own social media channels. It’s also content that others can share with their social networks. Say a friend of yours shares your blog post about the best places for an engagement shoot in Toronto. Her friend sees it and starts following you on Instagram and 3 months later she gets engaged. Guess who she’s calling for her photos – you!
- To position you as an expert – I don’t know about you, but I wouldn’t hire someone to build my website if I wasn’t sure they knew how to build websites. When you write a blog related to your work, potential clients can immediately see that you are knowledgable in the field. If you write a post about the best ways to fake natural light in a photo shoot, a client is going to read that and think ‘this girl knows her shit.’
As you can see, blogs aren’t only useful for freelance writers. Having a blog for your freelance business is going to drive traffic to your website and help to convince all of those browsers that you’re the expert they’ve been looking for.
What should your freelance blog be about?
The obvious topic of your freelance blog would be whatever your freelance services are. After all, you are an expert in this area and your freelance career will give you many experiences and examples to draw from. Writing about your field also gives you the opportunity to showcase your work regularly in blog form, rather than just in your portfolio.
While you don’t have to write about your freelance services, it will be better for you in terms of search and building a targeted community. If you don’t get fired up thinking about writing blogs on small business bookkeeping, for example, you don’t have to only blog about your freelance accounting services.
Find a way to include posts about the things that interest you. Having a regularly updated blog that demonstrates your passion and abilities as a business owner is better than having an empty blog about what you do.
How to start your freelance blog
To get started on your freelance blog you should put a strategy together. Go back to your ideal client persona and start to brainstorm blog topics about their interests and their pain points. What are they searching for? How do you help them? What do they like reading about?
Next, put these topics into an editorial calendar so you know on what days you are posting. You can use a plugin like coschedule, a spreadsheet, or your day planner. Whatever works for you! Aim to post at least once per week.
Now that you’ve got a plan, start writing those posts! Include images to enhance your content. Share your blog posts on your social media channels and be sure to interact with your readers.
Do you have a blog for your freelance business yet? What do write about most? Share in the comments!