Welcome to Day 15 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
So we all agree that twitter is pretty awesome, right? It’s a great place to find and share content and make new connections. Twitter is also a time vampire that can suck you in for hours at a time and zap your productivity. And since you have better things to do than waste entire days looking through your endless twitter feed, you should focus on getting organized with your twitter efforts.
Start with a plan
First things first, you need to know what you want to accomplish. Who are you hoping to connect with? What kind of information do you want to share?
Once again you will want to start by going back to your ideal client persona to determine what kind of information they are looking for on twitter. If you know what your target audience is interested in, you will have a much better chance at getting your content clicked and shared.
Create a schedule
You should have an idea in mind of about how much you want to tweet. People will recommend you tweet anywhere from once to over 25 times per day. Do what feels right for you based on the amount of content you are creating, the amount of time you have, and the amount of followers you have. You may want to start by aiming to tweet twice a day and ramp it up as you grow. It’s up to you.
No matter the number you decide to go with, be fairly consistent with it. Don’t tweet 19 times on Sunday night and leave your account dormant all week. You want to be spacing out your tweets, preferably with at least one each day. This way more of your followers have a chance of seeing your content.
Get the right tools
There are so many tools out there that can help you organize your life on twitter.
- Hootsuite – Hootsuite is a great tool for the overall management of your social media. You can see everything going on in your newsfeed, your lists, and your saved searches all in one dashboard. Hootsuite also allows you to schedule messages in advance, which is a huge timesaver. I honestly could not run my business without this tool.
- Buffer – Buffer is another tool that allows you to schedule messages in advance. It also provides a new batch of curated content every day that you can choose to share with your audience.
- Feedly – Feedly is an RSS reader and total lifesaver for remembering all of the fantastic blogs out there that you want to read. Add your favourite blogs to your feedly account and organize them into categories. You can use this feed to curate awesome content to keep your twitter feed interesting and relevant for your readers.
*Pro Tip: Install the Hootsuite and Buffer chrome apps so that you can easily schedule articles to be shared on your twitter account with one click while you’re reading them.
Now you have everything in place to dominate twitter and wow your followers with your awesome content. Check out Part 1 for organizing your twitter feed with lists and searches.