Freelancing can be hard y’all. Spending countless hours scouring oDesk and Elance for gigs, just to fight for a job against someone willing to do it for half the price.
It sucks! And you look to other freelancers – ones you consider successful – and you wonder how the hell they do it!?
We’ve all been there. Everyone had to start somewhere honey. But what separates successful freelancers from the fledgling ones is actually quite simple. And it’s mostly in your head.
Successful freelancers think of themselves like a business.
This one simple shift in thinking is seriously the difference. No shit. People who run their freelancing gigs like a business do a few things differently.
They Define Their Niche
Successful businesses and freelancers understand that if you try to please everyone, you end up attracting no one. In order to stand out you have to pick a target audience and market the shit out of yourself to them. Your product, your brand, your messaging, and your marketing will all be stronger if you can aim it at a specific group of people.
They Focus On The Value They Provide To Their Ideal Clients
Freelancers that do well know how to speak to their audience and present their services in a way that converts more clients. A good freelancer website will captivate and engage the target audience and keep them coming back for more. Most businesses clearly lay out what they do for a customer and can express WHY people should do business with them. Learn to present your value and you’ll be getting more clients at higher rates. For reals.
They Create Systems & Processes
The words systems and processes sound boring. I hear that. But does making more money sound boring? Or having more free time? Businesses create processes to systematize easy and repetitive tasks which saves both time and money. Freelancers can adopt processes for their invoicing, their onboarding, their social media… Imagine what you could do with an extra 5 hours a week?
It might seem a bit crazy to imagine yourself as a business when it’s just you plugging away on your laptop. But if you want to get out of the oDesk/low paying gig grind you’ve gotta make the shift. Once you do, you’ll be able to charge what you’re worth, work on projects you love, and seriously grow your business.
Maybe you’re not a freelancer. Maybe you’re a CEO. Think bigger. You’ll get there.