Welcome to Day 23 of the 31 Days of Marketing Your Freelance Business Series! For the month of October we are going to be covering a ton of different ways you can market your business and get more clients.
Business cards kind of seem like a thing of the past. I used to picture them in a ‘museum of 20th century business’ or something, along with VCRs, paper resumes and floppy disks. With sites like LinkedIn, do we really need business cards anymore?
There are plenty of places online to connect with people to collaborate on work projects, but what about when you meet people in person? Sure you can tell people your twitter handle or email address, but it’s easier to hand them a card with all of that info printed on it. Plus, it makes you feel totally legit to have your own business cards.
What to include on your business cards
When designing your own business cards, start with the essentials. The whole point is so that people can easily get in contact with you. You need to have:
- your name
- your email address
- your website
- your phone number
After you’ve got the essentials checked off, you may want to include a few other points of contact. If twitter is a major part of your communication strategy, include your @handle. You can do this for Instagram, Pinterest, LinkedIn, or Facebook as well. It is probably best not to include every single one, as it will be overwhelming on that tiny card.
Designing your business card
This is the fun part. You can choose to design it yourself, use a template, or work with a designer. Your business card is another representation of your business and your brand, so make it consistent with your online presence. Include your business name and logo, and use your brand colours. I created a Pinterest board just for business card designs. Take a look and get inspired!
When you get your fancy new business cards put a few in your wallet and take them with you everywhere. You never know who you might run into and what they might be working on that they could totally use your help with.