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How to Sell a Blog & Earn Serious Cash in 2024

Wondering how to sell a blog and earn some cash?

I’ve been brokering blog sales for the last few years, and have overseen both BIG and small blog sales, and I can confidently tell you that you can earn some serious cash selling your blog.

Of course there are things that make your blog worth more (and less) and things you need to keep in mind, but in almost every circumstance a blog can be sold.

Whether you want to build a blog for the purposes of selling it, or you want to sell one you already own and have lost interest in, this guide will help you get started:

How Much Can You Sell a Blog For?

Understanding how much you can sell your blog for involves a straightforward calculation based on industry standards. Blogs are primarily valuated on their average monthly income, with industary standards suggesting a a multiplier ranging from 24 to 36 times the average monthly income from the past 12 months.

Essentially, whatever your blog is making, you times that by 24 and 36 to get a valuation range. This means if your blog earns $100 per month, its valuation would be between $2,400 and $3,600. There ARE exceptions to this rule.

That said, most blogs in 2024 are realistically selling at around 50 times their montly net earnings. You might occasionally hear about blogs being sold for over 40 times their monthly earnings, these are exceptional cases.

What are net earnings? Your blog’s net income is the gross profits you earn minus any operating expenses you have. For instance, if it costs you $50 per month to run your blog and you earn $100, then your net profit is $50.

This net profit is a key figure in determining your blog’s value.

Valuing your blog for sale requires understanding these industry standards and realistically assessing your blog’s net profit. Although higher valuation multiples may seem attractive, they are often not the norm. Aiming for a valuation around 30 times your monthly net profit is a more realistic and grounded approach in the 2024 blog market.

What About a Starter Site?

A starter site is typically defined as a website that, despite having content, generates little to no income and attracts minimal traffic. The market for these sites, particularly those with almost zero traffic, is currently quite challenging. Based on recent experiences, selling such sites has become more difficult, often resulting in smaller profits than in the past.

For a bit of perspective, let’s consider the sales of starter sites in 2023. The highest amount I managed to sell a starter site for was $1,300, and this site was receiving around 250 pageviews per month. On the other end of the spectrum, the lowest sale was for $300, which, frankly, was quite disappointing. It’s important to note that these figures represent the extremes and not the average selling price for starter sites.

Typically, starter sites are listed for sale between $997 and $1,200. However, the actual selling prices often fall in the range of $500 to $800. This discrepancy between listing prices and selling prices indicates the market’s current state and the challenges in selling starter sites at higher prices. It’s a clear reflection of the buyer’s market for these types of websites, where buyers are reluctant to invest heavily in sites without a proven track record of traffic or income.

In summary, while starter sites can still be sold, the current market conditions mean that sellers should temper their expectations regarding the sale price. The reality is that starter sites, especially those with negligible traffic, are harder to move at substantial profits compared to previous years. Sellers entering the market should be prepared for this reality and price their sites accordingly to increase their chances of a successful sale.

Where to Buy and Sell Blogs

When it comes to buying and selling blogs, choosing the right platform is crucial for a successful transaction. Each platform offers different services, commission rates, and levels of assistance. where you choose to buy or sell your blog greatly depends on your experience level, the amount of work you’re willing to put in, and the type of service you’re looking for. It’s important to research and understand each platform’s offerings to make an informed decision that aligns with your goals. Here’s a look at some popular options:

Niche Investor

I’m a listing agent at Niche Investor, and we offer a personalized approach to selling your blog run by women. If you’re looking for a free valuation, you can submit your blog right to me. Our white glove service means we handle everything for you, from creating the listing to finding potential clients. While our commission rate is higher than some other marketplaces, our comprehensive service ensures a smooth and efficient selling process.

Flippa

Flippa operates as a do-it-yourself marketplace for buying and selling online businesses, including blogs. It’s known for its auction model, which can be an exciting way to sell. Sometimes navigating these DIY waters requires experience and a keen eye to avoid potential pitfalls. Nonetheless, Flippa remains a popular choice for many due to its wide reach and diverse listings.

Motion Invest

Motion Invest is another platform for mid-sized sites. They offer a similar done-for-you process that helps site owners buy and sell their own sites. The focus on selling sites that are making between $5 and $15,000 monthly. 

Empire Flippers

Empire Flippers tends to aim for a higher site price, honest WAY beyond what I can personally afford. I’ve heard great things about them, however their management team is all men which often leaves me with a bit of pause. That said, they do sell a ton of blogs.

Above view of a laptop on a blue table with white accents

What is the Actual Sale Process of Selling a Blog?

When it comes to selling your blog, understanding the actual sale process is crucial. The process can be intricate, but with a clear overview, you can navigate it smoothly. This process from start-to-finish should take about a week or two, but I’ve seen it take longer if you’re using hosts like Bluehost.

Here’s a step-by-step breakdown:

1. Sign a Sales Contract

The first step is agreeing on a selling price with the buyer. It’s important to note that the listing price of your blog doesn’t always reflect the final sale price. Once that’s agreed with you really need to sign a contract. If you’re working with a broker, they will assist with the contract. If not, ensure you have a legally binding contract in place to formalize the agreement.

2. Receive Payment Through Escrow

For the financial security of both parties, using a service like Escrow.com is common practice. The buyer sends the payment to Escrow, which holds the funds until the site transfer is complete. This setup assures you that the buyer has the necessary funds and protects them by not releasing the money until they receive the assets.

3. Transfer the Assets to the Buyer

The next step involves transferring the website content and other digital assets to the buyer. Typically, you’ll provide a zip file of the site and content. It’s also essential to transfer related social media accounts, email subscriber lists, and ad network accounts. Preparing this information beforehand can streamline the process.

4. Transfer the Domain

Transferring the domain should ideally be the last step to avoid any downtime. The easiest method is to “push” the domain to the buyer’s account if you’re using the same domain provider. Alternatively, you can use the EPP code to transfer it to a different provider, though this may take a few days longer.

5. The Buyer Releases Funds

After all the assets have been transferred, both parties need to confirm the completion of the transfer. This confirmation is crucial for the next step. In Escrow.com, you as the seller is going to need to go into your account and submit the domain transfer. Then the buyer need to go in and agree that they’ve received it.

6. You Get Paid!

Once everything is confirmed and the buyer releases the funds through Escrow, you get paid. The money should be directly deposited into your bank account.

How to Sell Your Existing Blog

Selling your existing blog is a viable option if you’re looking to capitalize on your digital asset and possibly venture into new projects or start another blog. The process requires meticulous preparation and understanding of what potential buyers seek. 

With the right preparation and approach, selling your blog can be a rewarding experience, both financially and professionally. It provides an opportunity to reap the benefits of your hard work and potentially start a new chapter or venture.

Here’s what you need to know about selling your existing blog:

Preparing for Sale

  1. Gather Financial Documentation: The first step in preparing your blog for sale is compiling financial documentation. Prospective buyers will want to review a Profit and Loss (P&L) sheet. This document should detail your blog’s income and expenses for each month since its inception. A well-maintained P&L sheet not only reflects the financial health of your blog but also demonstrates your professionalism and thoroughness, traits that appeal to serious buyers.
  2. Organize Your Analytics: Buyers are equally interested in your blog’s performance metrics. Access to your analytics is crucial as it gives them insights into the blog’s traffic patterns, audience demographics, engagement rates, and more. New sellers often face challenges here, but you can add potential buyers as read-only viewers to your analytics platform. This transparency builds trust and can significantly influence the buyer’s decision-making process.

Working with a Broker

  1. Choosing a Broker: If you opt to sell your blog through a broker, they will guide you through the specifics of what’s required. A broker can be a valuable asset, especially in determining the right price and marketing your blog to the right audience. They handle the intricacies of finding and negotiating with potential buyers, making the process smoother.
  2. Listing and Finding a Buyer: The broker will list your blog and start the process of finding a suitable buyer. This duration varies; it could be as quick as a few days or extend over several months. The key is to remain patient and responsive to any inquiries during this period.

How to Create a Blog With the Intent to Sell

Creating a blog with the intention of selling it in the future is a strategic endeavor that requires careful planning and execution. The process involves selecting a profitable niche, setting up the blog, creating quality content, and building traffic and income.

I’ve already written a comprehensive guide on starting a blog, so here’s the cole’s notes version:

Choosing the Right Niche

  1. Select a Profitable Niche: The choice of niche is crucial. While many new bloggers gravitate towards saturated niches like ‘making money online,’ the real opportunity lies in less competitive, unique niches. The most successful blogs I’ve sold were in specialized niches. A good niche should have a balance of interest, monetization potential, and reduced competition.
  2. Research and Monetization: Before finalizing your niche, conduct thorough research to understand the potential audience, competition, and monetization opportunities. Think about affiliate marketing, sponsored content, and advertising as potential income streams. The more monetization options your niche offers, the more attractive it will be to potential buyers.

Content Creation

  1. Develop a Content Strategy: Aim to create at least 30 high-quality posts. These posts should not only be engaging and informative but also optimized for search engines. A mix of evergreen content, which remains relevant over time, and trending topics can create a diverse and interesting blog.
  2. Quality Over Quantity: While the number of posts is important, quality trumps quantity. Each post should provide value to your readers. High-quality content is more likely to generate traffic, engage readers, and attract backlinks, all of which are crucial for a successful blog.
  3. Consistency is Key: Regularly update your blog with new content. Consistency helps in building a loyal readership and improves search engine rankings.

Building Traffic and Revenue

  1. SEO and Marketing: Invest time in learning and implementing SEO best practices. Utilize social media, email marketing, and networking with other bloggers to boost your blog’s visibility.
  2. Monetize Effectively: Start monetizing your blog once you have a steady flow of traffic. Utilize affiliate marketing, display ads, sponsored posts, or any other suitable monetization method for your niche.
  3. Track and Optimize: Use analytics to track your blog’s performance. Understand what works and refine your strategies accordingly.

Preparing for Sale

  1. Wait for the Right Time: The best time to sell is when your blog has a consistent traffic flow and a proven income stream. A blog that generates revenue is far more appealing to buyers.
  2. Gather Documentation: Prepare detailed financial records and traffic reports. These will be crucial when you decide to sell the blog.
  3. Maintain Quality: Even as you prepare to sell, maintain the quality of your blog. A well-maintained blog commands a higher price.

When Should You Sell Your Blog?

Deciding when to sell your blog is a strategic choice that can significantly impact its market value. In the current digital marketplace, the timing of the sale can be the difference between a modest and a lucrative offer.

Gone are the days when starter blogs, with minimal traffic and revenue, were highly sought after. Today, the market trends have shifted, and such blogs fetch considerably lower prices. My advice to blog owners is to wait until your blog consistently generates a monthly income in the range of $300 to $350. At this income level, your blog could be valued around $10,000, which represents a substantial return on your initial investment and effort.

It’s also crucial to consider the perception of your blog in the market. A blog that has been around for a long time, boasts a considerable amount of content but still struggles with traffic, is often viewed as a red flag by buyers. It suggests potential issues with the blog’s search engine optimization or content relevance, which can deter buyers looking for a profitable and well-established online presence.

To maximize the value of your blog, it’s wise to focus on building consistent income and traffic before considering a sale. This approach not only enhances the attractiveness of your blog to potential buyers but also ensures a better financial outcome for your efforts.

How to Buy a Blog and Flip It

The concept of buying and flipping blogs is akin to the real estate strategy of purchasing fixer-uppers, enhancing them, and selling for a profit. In the digital marketplace, this involves identifying blogs with untapped potential, optimizing them for revenue generation, and then selling them at a higher price.

Buying and flipping blogs is a strategic process that involves identifying potential, implementing improvements, and selling for a profit. The key lies in selecting the right blogs to purchase, optimizing them effectively, and then selling them once they start generating a significant income. With the right approach and dedication, flipping blogs can be a lucrative venture in the digital marketplace.

Here’s a detailed strategy on how to successfully buy a blog and flip it for profit:

Identifying Potential Blogs for Purchase

  1. Look for Untapped Potential: Focus on finding blogs that are structurally sound but underperforming. These are typically blogs with good content and some level of established traffic, but they lack effective monetization strategies. They are akin to houses with solid foundations but in need of cosmetic updates.
  2. Target Starter Sites with Traffic: The ideal targets are starter sites with traffic ranging from 1,000 to 5,000 monthly visitors. Blogs with higher traffic are preferable as they offer more potential for monetization. Since these blogs are still considered starters, they are usually not valued based on earnings but on their traffic and potential, making them more affordable investments.
  3. Consider Blogs with Minimal Earnings: Another category to consider is blogs that are already monetized but earn below $100 per month. These sites are often undervalued and can be optimized for higher revenue.

Renovating the Blog

  1. Optimize for Monetization: Once you acquire a blog, the first step is to implement effective monetization strategies. This could include introducing affiliate marketing, optimizing ad placements, or creating sponsored content. The goal is to increase revenue streams while maintaining or improving the quality of the blog.
  2. Improve SEO and Content: Work on enhancing the blog’s SEO to increase organic traffic. Updating old posts, adding new, high-quality content, and improving the site’s overall user experience can significantly boost its visibility and attractiveness to both readers and potential buyers.
  3. Utilize Social Media and Marketing: Expand the blog’s reach through social media marketing and email campaigns. Building a robust online presence can significantly increase traffic and, by extension, revenue.

Flipping the Blog

  1. Monitor Performance: Keep track of the blog’s performance in terms of traffic and revenue. Once you achieve a consistent and noticeable improvement, it’s time to consider selling.
  2. Valuate Appropriately: Based on the blog’s new earnings and traffic, determine its current market value. The increased revenue should reflect in a higher selling price compared to your purchase price.
  3. Market for Sale: List the blog for sale on platforms where buyers are likely to recognize its enhanced value. Present clear and detailed information about its improved performance to attract serious buyers

So, Should You Sell Your Blog?

Deciding to sell your blog is both a personal and business-oriented decision. It’s not just about how you feel, but the timing of that decision. As someone who regularly deals in buying and selling, the short answer is yes – I recommend considering selling your blog, but you’ll want to be strategic about it.

Understanding the Right Time to Sell

Understanding the right time to sell your blog is a nuanced decision that hinges on several key factors.

The maturity of your blog is paramount, a blog with steady income, established traffic, and a loyal audience is naturally more valuable. It’s essential to wait until your blog demonstrates consistent growth and profitability. This maturity not only reflects its current success but also its potential for future earnings, making it more attractive to buyers.

Market conditions are also going to be a big factor. The digital content market, like any other, experiences fluctuations and trends. Sometimes, specific niches spike in demand due to external factors, presenting an opportune moment for sale.

Your personal or professional goals also play a significant role. If the blog no longer aligns with your future plans, or if you’re poised to embark on a new venture, selling could be a wise decision. Not to mention, if your blog has recently hit significant milestones in SEO rankings or has carved out a substantial market presence, this might be the perfect time to capitalize on its heightened value.

The Benefits of Timely Selling

Selling your blog at the right time comes with numerous benefits, key among them being the maximization of profit. When you sell your blog during its peak performance, you’re likely to attract better offers, leveraging the blog’s current success for financial gain. Timely selling helps mitigate the risk of your blog’s value depreciating due to market fluctuations or technological advancements.

Final Thoughts: How to Sell a Blog

Selling your blog can be a complex decision to make, but there is a time and place that it’s well worth it. Blogs are valuable assets that can seriously bring in money, especially if you’re selling at a high point. If you’re on the fence about deciding whether or not you want to sell, learning the ins and outs is a great place to start.

Think you might be ready to sell?

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